Search engine optimization (SEO) is the process of increasing the visibility of your website on search engines through unpaid (organic) means. When your website is properly SEO'd, it ensures that it can be found on search engines when customers type in specific words or phrases that are related to your business.
If you are looking to increase your website's SEO these are the important things to consider:
Quality, keyword-rich content
Frequently updated content (ie: blogs)
Title Tags
Meta Descriptions
Header Tags
Descriptive URLs
Social media presence
Why is SEO important?
With high SEO rankings, the chance that your website will be found on search engines such as Google, Bing, or Yahoo increases. This means that when customers type in specific phrases or keywords, your website will appear on the first page of the search engine results.
Since customers rarely look beyond the first page of results when looking for information online, having a well SEO'd website is critical. The visibility that a well SEO'd website gains from search engine results will help you get in front of new customers and keep your business top-of-mind with current customers.
How I can help
I have proven experience helping businesses generate SEO'd content for their website that ranks on search engines.
After a discussing your business, the industry it's in, and the specific products or services you provide, I can begin the process of optimizing your website for search engines. This can include:
Keyword analysis
Updating website content to include relevant keywords
Updating title tags, meta descriptions, URLs
Keyword-rich blogs
Social media posting with back-links to your site
If you're interested in discussing options for increasing the visibility of your website on search engines, contact me.