Landing pages are standalone web pages that have been designed for a single, specific purpose. These web pages can live on your website, but are distinct in that they have no navigation connection to your main website. This separation helps achieve the specific goal of the landing page.
There are two main types of landing pages:
Lead Generation: Getting a visitor to sign up or share information for something
Click Though: Getting a visitor to click through to another page on your website
Why are landing pages important?
Landing pages help business' achieve specific goals on their website. For lead generation, landing pages can help you collect information from a targeted group of customers in exchange for access to restricted content. An example of this is having a visitor enter their name and email before they can download an article or tool.
For click though, landing pages can act as a funnel to guide your customers to another page on your website. An example of this would be having a landing page that describes a product or service offering with a goal of having the visitor click through to the contact or purchase page.
How I can help
I can help your business write best-practice content for a landing page that will help achieve your desired goal.
Whether you're looking for a lead generation or click through landing page, I can work with your business to determine the goals for the page and any specific information to be included. From there, I will write the landing page content, including headlines, body copy, and strategic calls to action. Once the content is written, I will send you a draft to review and suggest revisions. If requested, I can also give recommendations on the design of the landing page, based on the finalized content.
If you're interested in discussing how you can use a landing page for lead generation or click through, contact me.