Tori Holmes Copywriting
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Booking.com's landing page for new partners
Psychological concepts were tracked quarter over quarter using pivot tables
An example of a new content block that was created based on the focus of one psychological concept
Another example of a content block that was added as part of my psychological concept copy strategy
Challenge
Develop a copy strategy that increases the conversion rate of Booking.com's landing page for new partners.
Solution
Focus on nine psychological concepts to see which have the greatest impact on conversion.
How I helped
Researched numerous psychological concepts and narrowed down the choices to the top nine I felt best applied to the page
Developed a copy strategy to test the concepts on different parts of the page
Working with a designer, created new content for the page shaped by a specific psychological concept
Collected data from tests and tweaked copy strategy to put more emphasis on the best performing concepts
Spread knowledge within the wider track by putting together a quarterly report for on the latest findings and status of the copy strategy
About me
What I do
My work
CV
Contact