Blogs are short articles that are regularly added to websites. Blog topics are endless, but are most often used to give website visitors more information about specific content on the site. A well organized blog offers visitors a library of resources relevant to the site's content.
Why are blogs important?
Blogs aren't just a great way to provide value-add information to your customers; they can actually help to increase your website's search engine optimization (SEO). Websites that are frequently updated with keyword-rich content will see their websites appearing higher on searches, because search engines favour fresh, unique content. The higher your site appears on search engines, the more visibility it will receive and the more likely potential customers will click through to it. Don't forget that people rarely go past the first page on search engines, so it's important that your website is there.
Once people are on your site, blogging is also a great tool to help you build long-lasting relationships with them. By providing fresh, meaningful content you are positioning yourself as an expert in your field, and giving your readers the opportunity to expand their knowledge.
How I can help
I've helped businesses in numerous industries use blogs to help connect with their customers and increase their website's SEO.
To make sure the content on your website stays fresh, I can work with your business to determine the blog topics you'd like to see on your website. From there, we can discuss the number of blogs you'd like written each month and I can develop a content calendar that outlines the specific blogs and the dates they will be posted. Once this calendar is finalized, I will independently research and write the blogs before sharing them with your business to review before posting.
If you're interested in discussing how you can use blogging to connect with customers and increase your website's visibility on search engines, contact me.